Chris Gabrelcik, President
Chris founded Lubrication Specialties, Inc. (LSI) in 1997. He is one of the few people worldwide to hold both the certifications of Lubrication Specialist (CLS) and Oil Management Analysis (OMA). This powerful combination of skills brings a unique perspective to LSI’s product development process, which truly is powered by science.
Under Chris’s leadership, the LSI family of products has grown and Hot Shot’s Secret continues to expand with over 400 dealers and retail locations such as AutoZone, Tractor Supply Company, Rural King, Pilot/Flying J and TA Petro.
EY Entrepreneur Of The Year® 2015 Award Winner in the Ohio Valley Region
Chad manages all of LSI’s warehouse facilities, including Hot Shot’s Secret and Fluid Recovery. Chad also maintains LSI’s fleet of vehicles. Safety is Chad’s key focus, through all his years of service to LSI, no workplace injuries or incidents have occurred, whether in the warehouse or office. He has a background in welding fabrication and maintenance for Mettler Toledo. Chad brings to LSI a unique mechanical skill set that he uses for packaging line projects and R/D.
V.P. of Research & Development
Kevin’s background with product testing and analysis, process design and engineering documentation makes him a perfect fit to lead LSI’s product team. In addition to developing new products, Kevin works to improve the Hot Shot’s Secret and Frantz Filter product lines. Kevin founded Fluid Recovery, LTD., which was acquired by LSI in 2014. Prior to LSI, Kevin served as production engineer at FT Precision, Inc. and Engineering Manager at Envirowave Energy. Kevin holds a B.S in Chemical Engineering from Geneva College.
V.P. of Operations
Brett leads all day-to-day activities within the warehouse. He comes to us as an accomplished executive with a 16-year track record of manufacturing and sales leadership with the automotive and mining industries. Brett forges solid relationship with the employees to achieve high quality and efficiencies in production and safety. Brett served as President of Semco Inc. prior to coming to Lubrication Specialties.
Director of National Account Sales
Merz previously served as senior key account manager for Idemitsu Lubricants America, in Cleveland, prior to joining LSI. With two decades of experience in strategic planning, new business development and sales management, he has worked for some of the largest companies in the lubrication industry, including Shell Oil Products and Penzoil-Quaker State Co., both as senior national account manager. Prior to his position with Idemitsu, he served as senior national accounts manager for ITW Global Brands in Cleveland. There, he managed several of the company’s largest customers, including AutoZone and Target, for the automotive and mass retailer channel and managed five independent sales rep agencies covering territory in the Southeast, Northeast and Midwest.
Director of Marketing
Kyle Fischer, has close to 20 years of experience in marketing, sales and management positions. A self-professed “gear head,” with a passion for anything car-related, he spends his free time drag racing and attending car club events. Fischer has a B.S. in Marketing and Business Administration from Franklin University in Columbus, OH. Upon graduating, he served as the Field Marketing Manager, then the Regional Marketing Manager for Owens Corning in Ohio and in Chicago. Fischer managed a staff of over 40 field promoters, supervisors and managers; exceeding goals for revenue and new prospect development. Prior to joining LSI, Fischer served as the Regional Marketing Manager for Trident Marketing where he oversaw lead generation, trade shows and business development partnership programs while effectively growing his territory to be the top market for sales and revenue.
Director of E-commerce
Prior to joining LSI, Fiordiorsa served as the director of marketing for CleanTools, Inc. in Westmont, IL. There she was responsible for developing brand strategy, content marketing, and provided account management for distributors and suppliers across three markets – automotive aftermarket, marine and pet markets. With close to 15 years of experience in marketing and business development with consumer packaged goods, Fiordiorsa has a proven track record of developing digital strategies that significantly contributes to e-commerce while also managing full product lifecycle: design, development, testing and implementation.
LSI President, Chris Gabrelcik, says, “Carmen has a unique blend of marketing, e-commerce and sales skills to help us sell product online and through our growing distribution with mass merchandisers and top automotive retailers. She is creative and not afraid to try bold new strategies to move the needle. I am very impressed with how she has seamlessly blended with our team and look forward to her recommendations on how to support sales through our varied distribution channels.”